For the last 23 years, Greg’s name has been synonymous with the special finance industry – literally writing the book on special finance as the author of the hardback, The Complete Guide to Special Finance.
In January 1990, Greg entered the special finance market and his dealerships combined to deliver more than 11,000 special finance deals until he retired from retail in 2002. Following his successful retail career, he was a partner in a 20 Group firm where he served as a moderator and helped develop several specialized 20 Groups, including one comprised of elite special finance dealers.
Greg has trained more dealers, vendors and finance companies on Special Finance than any other individual in the auto industry. He continues to offer on-site consulting, phone coaching and workshops on Special Finance to dealers of all sizes and is a featured speaker at industry events. Greg is also an experienced 20 group moderator and currently moderates a twenty group for NCM Associates.
Within the automotive industry, Greg has worn many different hats, most recently as the CEO of Auto Dealer Monthly the publisher of several media properties including Auto Dealer Monthly magazine and Special Finance Insider. He sold those media properties to Bobit Business Media in Dec. 2012 and continues to contribute to Auto Dealer Monthly magazine addressing the needs of the Special Finance community.
He has owned and operated businesses in the automotive industry since 1979, including Buick, Pontiac, GMC and Hyundai franchises as well as Independent dealerships, 18 years spent as a dealer and 23 years operating service and parts operations.
His retail background also includes owning one dealership dedicated solely to the Buy-Here Pay-Here market segment.
Greg’s insights and attention to market trends in the automotive space and especially in Special Finance have made him a reliable resource for many industry professionals, publications and a recognized dealer expert witness.
We have been working with Greg for years now. The knowledge he has is certainly valuable and relevant to today’s cutting edge Automotive Dealership. We had been reading his magazines and articles for some time prior and I could tell he knew what he was doing from the word go. After working with Greg for nearly a year we pulled out our best year (2010) in 11 years in the business. I highly recommend his services to any and all dealers. Thanks Greg!”
– Pat McNamar & Steve Ganser, Owners
“Greg Goebel has great knowledge and a manner of explaining content to make Special Finance topics more understandable.”
– Darin Hartzell, SF Director
“I would recommend Greg’s Special Finance SuperCharged class to anyone who wants to learn about Special Finance because it breaks things down to look at things from a different perspective, explaining the whys of Special Finance. Greg Goebel is very upbeat, positive and personable. I felt comfortable asking questions and making comments during training.”
– Erin Dempsey, BDC Manager
“We were new to special finance arena, Greg Goebel’s class [Special Finance SuperCharged] was absolutely wonderful and helpful.”
– Johnny Wayne Farris, Dealer Principal
