For the last 21 years, Greg’s name has been synonymous with the special finance industry – literally writing the book on special finance as the author of the hardback, The Complete Guide to Special Finance. A 1976 finance and marketing graduate of Purdue University, Greg has owned and operated businesses in the automotive industry since 1979, including 23 years in service and parts operations and 18 years as a dealer with both franchise and independent dealerships as well as a buy-here pay-here dealership.

In January 1990, Greg entered the special finance market and his dealerships combined to deliver more than 11,000 special finance deals until he retired from retail in 2002. Following his successful retail career, he was a partner in a 20 Group firm where he served as a moderator and helped develop several specialized 20 Groups, including one comprised of elite special finance dealers.

As one of the first dealers to aggressively enter the special finance market, Greg now shares his proven special finance techniques through workshops and on-site consulting and is frequently a featured speaker at industry conferences, conventions and 20 Group meetings.

Since retiring as a dealer, Greg has been the Chief Executive Officer of Auto Dealer Monthly, LLC, which is the publisher of Auto Dealer Monthly magazine and the Special Finance Insider newsletter and the parent company of Greg Goebel Training and Consulting. During that time, he has trained and consulted with thousands of dealers, vendors, and even finance companies on the subject of Special Finance, and two years ago was named to the Special Finance Hall of Fame for meritorious service to the industry.