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Despite the growing number of subprime credit customers, only about a quarter of auto dealers are actively pursuing the special finance marketing, and only half of those are truly excelling. Why aren’t more dealers going after their piece of the sub prime pie, especially when it can add hundreds of thousands of dollars to the bottom line? What can dealers already in the special finance arena do to improve their performance?
In The Complete Guide to Special Finance, noted industry consultant and trainer Greg Goebel offers dealers the benefit of knowledge gained from 18 years in the dealership and over 11,000 special finance deals. He has utilized his years of experience to formulate a plan for success in special finance that can be duplicated in most any dealership, no matter its size. His plan, including the Ten Critical Components of Special Finance, can be used by any dealer, regardless of experience, to achieve industry benchmark results. Mr. Goebel provides an in-depth look at the elements essential to a successful special finance department:
The Complete Guide to Special Finance contains indispensable information for dealers who: