In The Complete Guide to Special Finance, noted industry consultant and trainer Greg Goebel offers dealers the benefit of knowledge gained from 18 years in the dealership and over 11,000 special finance deals. He has utilized his years of experience to formulate a plan for success in special finance that can be duplicated in most any dealership, no matter its size. His plan, including the Ten Critical Components of Special Finance, can be used by any dealer, regardless of experience, to achieve industry benchmark results. Mr. Goebel provides an in-depth look at the elements essential to a successful special finance department:
- Commitment
- Inventory
- Personnel
- Finance companies
- Telephone skills
- Sales process
- Deal structure
- Marketing
- Compliance
- Systems
The Complete Guide to Special Finance contains indispensable information for dealers who:
- are considering a move into special finance but don’t know where to start
- have made the decision to pursue special finance and want to know how to build their department from the ground up
- are pursuing special finance but are not seeing the results that they want
- want to further streamline and improve their already-successful special finance operation
- have tried to pursue special finance without success
- want to be able to serve a broader range of customers and gain hundreds of thousands of dollars in yearly profits
